I will use the page you are reading now as an example, it is called “optimization of content within your existing site”, following on from that the page title you see at the top of your browser also reflects what the page is about, furthermore the first heading used within the content will reflect the content i am targeting.

This gives you a brief idea of onpage optimization is but let`s crawl a little deeper, the title of this page is a broad set of keywords targeted at what is know as a “Long Tail Search” which basically means simply because of the very nature of the page naming, title and headings alongside the content within will be unique or as close to unique as those words may imply.  If i was to build a whole website around optimization of your content this page would be considered as a targeted landing page for those search terms, it would never rank within the search engines results pages for a single keyword term like “SEO” or “Optimization” it will always be a combination of some or all of them.

There are reportedly over 200 ranking factors considered by Googles search engine result page algorithm to consider and not one SE on the planet has an idea of what those are, we have only ever speculated through testing, trial and error to understand what works and what does not, overdo it and you`re gone from the results for good, underdo it and you will never be found.

So what is all about? Holiday Miner Click Call Book is completely targeted at visitors looking for the best holiday deals from UK travel agents.

So how does it work? Very simply, any visitor looking for any specific destination will be shown the best deals available.  It really is that simple, no lengthy booking forms or credit card transactions online to complete, simply search from over 60 million 80 Million destinations and Holiday Miner Click Call Book will present you with the best deals for that destination.

Who are the Travel Agents involved?

Right at this early stage i am holding a selection process that eventually will only comprise of 5 selected Travel Agents that are both Atol protected and Abta bonded, believe me when i say the interest is huge already because the site itself will be unique in it`s content and fully optimized and targeted towards the uk holiday sector increasing ROI the likes of which the travel industry in the uk has not seen.

Whats in it for the visitor?

We present Holiday Miners Click Call Book`s visitors with a simple search box and/or drop down list for the destination they would like to travel to and then show them the results of the best deals for that destination with a single exclusive reference code and the phone number of the Travel Agent to book.

Whats in it for the Travel Agent?

Travel agents continuously compete against each other to offer the best deals, why not save all the hassle of visiting each site and completing sometimes complex holiday search boxes and just pool all of the best deals in one place!

Watch the uks newest and largest holiday comparison site as it grows over the next few months or if you are a travel agent yourself you might want to send us a quick email for more info. Visit www.clickcallbook.co.uk

Update: 23/03/09

Holiday Miner now proudly boasts it`s own unique logo courtesy of Creative Logo Designers www.crea8ivedesign.com.

Now the designer is hard at work and i can not wait to see the results of the first drafts of the new website.  Looking forward to meeting up with the data provider in a few weeks time to see the mammoth task of coping with all of the holiday deals that are going to be processed, A manned server working 24 hours a day, sorting through over 60 million 80 million deals (gulp).

update: 13/05/2009

We working hard in our beta testing to ensure we get everything right from the start, all of the behind the scenes coding of the search boxes is to be completed by at least the end of next week. I am hoping to get a press release together by mid week the following week ready to go live. *this is just too much fun*

I will provide more details here as the launch approaches.

update: 20/01/2010

Determination to get this site together and a re-branding has resulted in 8 months of waiting/coding/re-design and above all else getting the product right, we now have a great design thanks to Fhoke a creative digital agency and web design firm working out of Hampshire.

So what was originally going to be called Holiday Miner will now be Click Call Book and the launch is so close now i can taste it. The idea remains the same, the product base is still the same, we are now even putting the static pages together (privacy policy, about us etc) all the hard work has been done, the only change is the brand name so for holiday comparison it is Click Call Book.

Incoming search terms for the article:

• holiday comparison (1)
• holiday comparison website how they work (1)