SEO and the Wonder Wheel

How far has Google come in terms of understanding search patterns and related terms?  Well a long way would be one way of putting it, but after playing about with the Wonder Wheel (not my voice or vid) for a few months now i wanted to see how far i could stretch the term SEO [...]

Aaron Wall master in the making?

Aaron Wall (right) and Matt Cutts

Aaron (@aaronwall) says what he thinks, full stop, his insights into SEO have been extremely helpful to me over a number of years, and the tools he offers up are a great way to keep analytical data leashed to the post.  What i mean by that is that SEO book.com [...]