Google Parameters
If we nailed the rules to the mast or at least what we think they may be or we go to great lengths to set up seo checklists and Google stood there nodding in agreement (like they ever would), whats the chances your average joe is going to take notice?
We are in a small and still largely unheard of industry. We send out the signals that we are applying seo practices, but if we don`t do, we get stung all the same?
We look towards others for the perfectly optimized page and hope that if that`s right then the signals we are sending are as close to the money as possible. But even then there are slightly different opinions, mostly they are in agreeance. Personally i prefer this one.
Whichever way you source your information and whichever rules you want to apply to your campaigns one thing will always bug me in the back of my mind. Are all of these closely followed practices really sending a signal back to Google? Are we really being profiled though our GA accounts and anything associated with them is going to be viewed with a bit of caution?
Paranoia over.
I do not know of, nor have i seen any evidence to suggest you are going to receive the beady eye just because you apply seo best practices, if anything it should send a positive signal to suggest you are actually taking great care not to piss the googlybot off, unless of course you are really taking your time to present bots and visitors with seperate content for the sake of rankings.
Whichever methodology you apply to your SEO campaigns there is always one thing to remember, nothing is static, your campaigns and your clients business strategy towards it need constant review.
Did i mention i liked David Harry`s (@theGypsy) guide to search engine ranking factors? i did? well let me leave you with another juicy and probably not complete or even accurate (who knows for sure?) google doc with 200 Google parameters.