Laura Lippay no longer clowning around
Laura Lippay
Laura, is one of the 30 something crowd right now with an insider edge at Yahoo, a fun loving enthusiasm for SEO and SEM, her various experience has come via CNET and The Linus Group, snatched up by Yahoo to become their SEO Program Manager, her blog is a must read.
The latest posts from Laura`s log (with the seo friendly dCEvf5I9erMfIZjmM54ajhgYAw–?cq=1 as the blog page title) <– just kidding Laura don`t shoot me.
Vanessa Fox + Laura Lippay = Search Marketing no one else can offer - Tue, 08 Jun 2010
I used to have one of those cheesy shirts in high school that said “Go Big or Go Home!” That must have stuck with me because I couldn’t think of a bigger move than breaking away from Yahoo and partnering with Vanessa.
Our collaboration puts Yahoo-stemmed search & social marketing savvy + Google-stemmed [...]
SEO Strategy – Taking SEO Beyond the Typical Audit - Thu, 27 May 2010
Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
A Lesson Learned
Let me tell you [...]
12 Remarkable Google Suggest Results – What We *Really* Want to Know - Mon, 10 May 2010
You know when you have a project due and you’re doing research online and you type something into the search box and see the suggestions and something crazy and ridiculous catches your eye and then you’re off looking that up and reading Wikipedia pages and sending weird links out to your friends and posting it [...]
A Rose is a Rose is a Marketing Tactic? - Mon, 03 May 2010
Surprisingly effective scent marketing has barely made a splash in the marketing industry, but the statistics are impressive. Should you trademark your brand's scent?
Woot! The Conference Duet *Not to Miss* in 2010 - Tue, 20 Apr 2010
Picture yourself in a boat on a river…
No wait..
Picture yourself in a stuffy suit and uncomfortable shoes sitting cramp-necked in a hard cold chair, thirsty, hungry, slightly hungover and bored, with a bag of useless marketing flyers and maybe a pen stuffed in your foot space under your seat, in a horribly boring, way-too-white room [...]
If you can`t read Lauras post from her blog above then chances are the widget is having a lie down, so you will be better off using the link to Laura Lippays blog
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